Thursday, June 13, 2019

Behavior and manners Essay Example | Topics and Well Written Essays - 750 words

Behavior and manners - Essay ExampleThese events leave a strong impression upon ones mind, which cannot be forgotten easily. Although I name proven to be a very corking boy throughout my life, yet there is a regretful experience when I punched a soulfulness who was misbehaving with me. I ended up at police station. This experience is important for me as I learnt a very good lesson which benefitted me many a multiplication after that. I was driving with my popping to the beach on a hot summer day when our car got stuck in traffic. It was a holiday and, thus, close to of the people were out. Our car was at a communicate. On green light, the number one wood in front of our car did not move. My dad has always been against rudeness but, still, he kept his nerves. We got out of the car, and went to the driver. I saw that he was trying to grab his cell phone from the back seat that his kid had thrown there. Excuse me The signal is green from ages. Will you mind moving? The whole tra ffic is waiting for you to move on, and you conform tom like not caring at all, I asked him. Yes, I will mind moving until I grab my phone. Youd better stay back, he replied with much arrogance. How rude that is I exclaimed, Dont you hunch you are bugging others in the line? ... Move your car right now. Im getting late. Everyone was giving horns and shouting at us to move. I could see all other drivers staring at us. The man had found his phone by then. He grabbed the phone while still shouting at his kids. He gave us a wave with his hand with a look as if trying to tell us to shut up. I heard him say, Piss off, you son-of-a-bitch What did you just now say? I was infuriated like hell. You would know if you were travelling with little kids in the car, you rascal shouted the man while trying to concentrate upon his keys. That tempestuous me even more. My dad held my arm and told me not to indulge in quarrel. But I would not get convinced after the man called me names. When he sou r his ignition on, I jumped at him, and punched him hard on his face. He came out of the car fuming with anger but till then, a couple of passengers had come amongst us. Two policemen arrived at the scene. I was not expecting such a big scene. All that happened within fifteen minutes. However, I landed at the police station, where my dad tried to argue with the policemen. Eventually, I was fined. The worst thing is that I had disappointed my dad very much. I regretted behaving so uncivil to hit a man. I knew that mom was going to be furious at me. When I came home, mom got angry when she came to know. Both dad and mom had a hard talk with me, and dad said that he would not let me drive a car ever again if I continued to be that uncivil. He had forgotten how that driver had behaved with me, but he remembered my incivility. That was the moment I got familiar with regret. I had never regretted anything in my life. It was the first instance that invoked regret in me. But, heres the goo d part. I

Wednesday, June 12, 2019

The qualitative characteristics of financial report preparation Essay

The qualitative characteristics of mo gainary report preparation - Essay ExampleThis essay discusses that qualitative characteristics influence the fiscal informations effect. The users of the financial information rely on the qualitative characteristics of the financial statements for their decision making activities. The honorable mentionors use the financial statements as mavin of the tools for deciding whether to grant loans or credit terms to the credit applicant. Financial statement indicating the company generated a profit trend for the past two years leave behind persuade the creditors to grant the loans or credit applications. The electronic network profit portion of the financial statements indicates the company ordaining be able to pay its maturing loan and credit obligations on time. On the other hand, the creditors will be discouraged to approve the credit or loan application of a company having a net loss financial picture. The net loss financial picture indicate s a strong probability that the company may close shop in the following few years. The credit or loan applicant may not be able to comply with its duty to pay its loans or credits when the due date dates crop up. In addition, the customers use the financial statements as one of the major tools for deciding whether to grant loans or credit terms to the credit applicant. The customers use the financial statements to determine if the company will stay long enough to supply their wants, needs, and caprices. A financial statement indicating a loss will persuade the node to start looking for other competitor suppliers. A net loss figure creates an impression on the minds of the customers that the company may not qualify as a going concern entity. A net profit ensures the customers that the company will provide the clients needs. Furthermore, the managers use the financial statements as one of the major tools for benchmarking their performance. The managers will have a passing performan ce grade if the financial statements indicate the company generated net profits during the past year or years of provide the needs of its clients. On the other hand, the manager will receive a failing performance grade if the financial statements indicate the company generated a net loss for the past year or years of service. The managers need financial statements that obey with the qualitative characteristics standard. Also, the reliable and prospective investors use the financial statements as one of the major tools for deciding whether to grant loans or credit terms to the credit applicant. The current and prospective investors will be encouraged to invest their hard take in cash in the company, if the financial statements indicate the company generated profits for the past year or years of service. On the other hand, the current and prospective investors will be discouraged to invest in a company that generated a trend of net loss for the past year or years of operation. The current and prospective investors need financial statements that comply with the qualitative characteristics standard. Based on the above discussion, the entities must resolve the threshold quality of materialityiv. Materiality is not weak to define and can be misunderstood. The financial information is material if the omission or misstatement could influence the economic decisions of the financial sta

Tuesday, June 11, 2019

Nuts Production Mix Problem Research Paper Example | Topics and Well Written Essays - 500 words

Nuts Production Mix Problem - Research Paper ExampleAssuming that the company can bought 1,000 pounds more of almonds from a supplier who overbought for $1,000, the additional profit contribution is $4,958 which is much more than the additional cost of almond. The new production mixes are presented on the table in the next page.If the ultimate objective is attain the highest contribution profit, then the company is better by not satisfying the existing orders. The company is better off with the production mix presented below.This production mix shows a contribution profit of $62,250 which is $875 higher than if the company satisfies the existing orders. This is so because the Holiday mix uses a stagger of almond which is a scarce resource for the production mix. Of course, the quest for profit shouldnt be the end all, be all for the organization. The company also has to be socially responsible while doing business, and simply ignoring orders for higher gains is not in alignment wi th corporate social responsibility (Albareda 2008, p. 430).

Monday, June 10, 2019

Techniques for data analysis Essay Example | Topics and Well Written Essays - 4000 words

Techniques for data analysis - Essay ExampleInvestment bank regulation differs in different nations. land trade is conducted within the balance of exchange rates. Exchange rates play a vital role in a countrys trade, which is critical to most forgo market economies in the world (Investopedia, 2010). The higher the value of Figure 1 Investment Banking the currency, the higher the speak to of a countrys exports and the lower the cost of imports (Investopedia, 2010). Conversely, as a countrys currency decreases in value, the asking price for its exports also decreases. 1.1 Kingdom property Company Saudi Arabia The financial record of Saudi Arabia is an interesting topic. Historians agree that the currency of the Mecca was adopted by Saudi Arabia by 1935. In 1926, the Saudi Hollandi Bank was formed as a bureau of the Netherlands Trading Company and acted as the money center for Saudi Arabia. In 1952, the Saudi Arabian Monetary Agency was formed and became the treasury for Saudi Arab ia. The halala appeared in in the late 1960s and developed as a denomination in ghirsh or riyal. The ABN is the holder for many Middle Eastern financial agencies including Riyadh, Jubail, Makkah, and Hofuf. In 1980, The Kingdom Holding Company (KHC) was created to obtain profits through investments in several different financial sectors. Headquartered in the Kingdom Centre of Riyadh, Saudi Arabia, KHC is have and managed by Prince Al-Waleed bin Tala. KHC is a publicly traded investment company listed on the Tadawul Stock Exchange. This paper is a study of four recent events of the Kingdom Holding Company as well as an analysis of the companys financial data. According to the company website, the Kingdom Holding Company has a primary coil interest in high performance global brands and strategic regional interests (KHC, 2013). The many financial investments of KHC include 360buy, Twitter, and Four Seasons. The four investment events to be canvass in this study are a) January 08, 201 1 - The Signing of a contract that initiates the construction of the Jeddah Tower Project with Bin Laden Group for 4.6 billion Saudi Arabian Riyals b) September 29, 2011 - After several negotiations to acquire a part of Zain Groups with telecommunications company Batelco, the Kingdom Batelco Consortium announced that it will not proceed with making a binding offer to acquire Zain Groups 25% stake in Zain KSA. c) December 19, 2011 - HRH Prince Alwaleed Bin Talal Bin Abdulaziz Alsaud, and Kingdom Holding Company announced a feature investment of $300 Million in Twitter for more than 3% share of the company. d) February 29, 2012 - Kingdom Holding Company announced the purchase of Kingdom oasis The purpose of the study is to find relationship between the events and abnormalities in the rates. Exchange rate values are a reflection of the mentality of the government, the investors, and the commonwealth of a country. Any indicators, variables or determinants of exchange rate movements ca n be linked to at least one, if not all three of these groups. Exchange rate volatility is expensive because fluctuations suggest instability. It suggests impending inflation or a rise in interest rates. Whether either of the events will actually happen does not matter. simply thinking they will is sufficient to stop investors from investing and consumers to stop spending. Inflation, interest rates

Sunday, June 9, 2019

Report Essay Example | Topics and Well Written Essays - 2000 words

Report - Essay ExampleThe report will also happen uponk to examine the impact of British popular finishing on people outside Britain. The extent to which British popular culture is prevailing in the offshore of Britain, how it is conceived by non-British, the level of persuade British popular culture has on strangers and aspects of the phenomenon of popular culture that should be held on to and those that need to be scraped shall all be outlined in this report. The British Popular Culture in the International Status Britain is a highly respectable military man force. Britain is also a dominant realism force with a lot of influence all over the world. This respect, dominance and respect makes concepts, ideas, and perception that have British origination have a lot of following the world over. The same is true about British culture. Storey (1994) notes that British popular culture have gained international status because it is adhered and utilizationd by most countries the world over. Prempeh (2005) posits that parts of the international regions where Britain has more following are countries that were once colonised by Britain thus commonwealth countries. Special mention can be do of countries such as Australia, Ghana, Nigeria, Bahamas, Dominica and Canada. Undeniably, the most common areas of British lifestyle and culture that have so much dominance in international countries and more oddly British colonies are education, language, sports, fashion, music and in some cases, governance system. The practice of these systems and culture in international cycles contributes largely to the popularity and dominance of Britain in world politics. The practice of British popular culture in the international arena has in no uncertain terms made Britain popular and worth calling a standard. Even as British popular culture continues to grow in international circles, what needs to be done is a careful scrutiny of how UK as a people can amass deserving profits from the phenomenon. Reports and researches of this kind must continue to show the way worthy of advancing. With such reports and researches, it is also principal(prenominal) not to pay attention to popular cultures positive influence on society but also seek to identify pitfalls, if either so that necessary adjustments can be made on them to make British popular culture all-beneficial. History of popular culture in the UK The maturation of popular culture in the UK The Guardian (2000) suggests that Popular Culture had been with Britain long before the term was even espoused. The Guardian notes hat popular culture had been uphold in the amber of high literature and art are the traces of the lower amusements of the past. In this direction, special mention is made of Shakespeare, Hogarth or Dickens and you can see the remnants of popular diversions ballads and songs, fairs and pantomimes, sports and ingenious forms of cruelty to animals (The Guardian, 2000). Meyer (2008) adds up to this a ssertion as she makes reference to the First World War saying Much of the scholarship examining British culture of the First World War focuses on the high culture of a limited number of novels, memoirs, plays and works of art, and the cultural reaction to them. These perceptions that popular cultur

Saturday, June 8, 2019

Criminal Justice Essay Example | Topics and Well Written Essays - 1000 words - 2

Criminal Justice - Essay ExampleThis dissertation will look into the case of extract of Connecticut versus Jeff capital of Mississippi, which will outline activities that took place after the appeal in the appellant motor hotel. It will also discuss criminal jurisprudence and honor of defendants proof of free from criminal charges beyond any reasonable doubt. The courts, in accordance to criminal justice, conduct justice operations in discordant ways that give a plaintiff a chance for probation revocation appeal and plea-bargaining that do take place in between the time of bind warrant and sentencing (Connecticut, 2011). The laws of Connecticut were officially released on a date when a slip of opinion was the operative appellate petitions and filing of cases was certified as a way acceptance appeals. In that date, Jeffrey Jackson appealed to the Appellate court for conviction of judgment, which was concluded by the board in the trial court after his trial. Jeffery Jackson was given a warrant of arrest due to possession and use of narcotic drugs and in violation of General Statutes that resulted to trial by courts jury. After hearings, the defendant proved his innocence of allegations to a point of reasonable doubt (Connecticut, 2011). This had diluted the burden that required proof to take improper judgment. The Appellate Court on consideration of defendants claim, with the reversing of the judgment by the jury of the trial, Jeffrey Jackson requested for a new hearing in the Appellate court. Thereafter, the Appellate court accepted the request on a declares petition that guaranteed certification to consider appeal, but with limited issues regarding the Appellate court (Katz, 2007). The courts jury objection to statutory evidence that abided with criteria of operation in the law firm was not to be considered by the Appellate court. The jury objected to requests from the Appellate court regarding determination of overall judgment as per instructions refer ring to reasonable doubt. The impermissible burden of proof was diluted improperly according to state of opinion set by the jury upon the Appellate court. While incarcerated at a correctional center, Jeff Jackson underwent strips of searches led by a correctional officer to provide reasonable evidence of possession of the narcotic drugs. The jury ordered a state of carriage of burden that required proofing substantial and empirical evidence. This problematical blood tests from samples of blood from Jeffrey Jackson as well as tests for positive result from use of cocaine (Connecticut, 2011). Proof beyond reasonable doubt leaves the plaintiff firmly convinced that the defendant is guilty or not guilty, from the fact that the jury has absolute certainty for siding with the defendant, and not the plaintiff but constituting criminal maintenance of judicial and law ethics. The procedural history was additional facts that were exceptional according to the defendants routines that involv ed carrying procedural activities most of them that differed from the presentation given by jurys ruling. The jury did not ordain a standard charge in the basis of reasonable doubt decision making and ruling as per the plaintiffs charges (Connecticut, 2011). The reason as to why the jury did not describe reasonable doubt in the case of Jeffrey Jackson was the reasonable prudence that hesitated to fare more weighty cases that awaited the jurys intervention. The court acknowledged difference in trial and sentencing in the

Friday, June 7, 2019

Effects of Advertising Essay Example for Free

Effects of publicize EssayAdvertising may have some good points, as we know, but publicise is sincerely just a necessary evil. Advertising has its aver fair sh are of negative effects. While some are obvious to those with a more scrutinizing eye, roughly of advertisements potenti tout ensembley harmful facets go undetected. How do you think advertisements have affected consumers or What are the negative effect of advertizing? Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. Why should an ad be negativeThe main functionality of an ad is to bear the reason for existence of a brand / increase and entice customers to buy. The visuals are a form of expressing the communication and making it is human as possible. How its shown or televised, printed is a subjective matter. Ideally we should be asking whether the communication is correct or non. Is it misleading the consumer Is it showcasing something and you are landed with something else Negative effects of ad would be when the communication is wrong, which seldom happens. Its really only in cases of Insurance ads, funds or normally speaking finance vertical ads.Keeping these hazards in mind purge these corporates have started issuing a disclaimer immediately by and by the ads. Cold drink companies are using aero stunts for their ads and also staking claim that the stunts are performed by suffice experts and hence not to be d peerless by normal unqualified people Ads will not really be negative, unless there may in some cases like the Red Bull ad where the content is quite derogatory where the man drinks Red Bull flies and opens his fly on take of the bird beca aim the bird shat on him thats going too far with the tag for Red Bull.So I do not really find both negative effect of advertising per se Today advertising plays a dominant role for each and every product. Sometimes it becomes nuisance for the viewers, especially when ob servance the favourite programes in TVs and during this time the ad will not be of much effective as they will be nelected by the viewers by switching everywhere to another channel for watching some other show.The basic objective of all ad campaign in TV convey is to reach the public immediately. Here the question is up to what extent the ads are effective and are sucessful.. we discharget say 100%. o the advertisers should plan their capaign to shorten the milage to the greater extent. But it is true that the ad related to the children is very well watched by them and are enjoyed by the children. For every action, there is an opposite and an equievalent reaction. thence the advertisers have to make a strategic planning on their timing and the money washed-out for the ad should not go waste. In other delivery thei ad capaign should regulated. The ad should not turn to irritate the viewers and it should not also exaggerate. It should be simple to showcase their products qualit ies and applications.I believe currently that advertising has become so powerful and so subtle that we accept most of it without thinking. It is our environment. We buy shirts and bags with large logos and show off most of us own a TV, the programs that exist are there only to get us to see ads. Our newspapers are covered in ads and we still call it news. My point is that advertising is in no centering positive. It creates want in a society that doesnt on a lower floorstand the true meaning of Need. Fr. Kavanaugh was on the mark when describing the effects of advertising on society. Our moral values are universe degraded by the bombardment of impropriety by the media.Adler would be quick in pointing out the reason wherefore these messages have such a negative effect on people. There are two main tactics advertisers utilisation to sell their product any imply that their product will bring about the achievement of a particular (usually real) good, or make their product the objec t of desire, therefore making it an sheer good to people. The problem with associating products with the achievement of a good lies more in the realm of truth than in good, because it lies in whether or not the product can truly live up to its claims.The relation between a product and statements, therefore, they are directly misleading the public. The other subjective thing, it would seem to be bankable for advertisers to qualify represent in other words, Calvin Klein products are now in and of themselves associating more importance to the product than to the good involved, like a society to recommend proper moral values in their advertising, or at least not The effects of 2 People see advertisements all around the dry land that attempt to lure consumers to buy products. Advertisements are placed in newspapers, magazines, schools, and on billboards everywhere.According to marketing consultants Stan Rapp and Tom Collins, on a typical day, an amount American sees over 5,000 adve rtisements a day (Gay, 1992). Many questions arise about these advertisements, such as Is advertising deceptive? Does it create or perpetuate stereo types? Does it create agreement? Does it create insecurity in order to sell goods? Does it cause people to buy things that they really dont need? (Alexander Hanson, 1993, p. 240). Advertisers use specific methods to rank teen consumers, but these methods are not always successful or ethical.Advertising is giving the general public information about new goods and move to increase overall sales, which increases the efficiency of the nations economy. It is supposed to be a significant way of getting the point across about a product and create motivation for people to buy. Advertising alone, however, does not get customers. It simply catches consumers attention, gets them to walk up to a shelf, and make an impulsive purchase. However, getting the customer back requires a more creative marketing approach. There are several ways to resear ch consumers behaviors, likes, and dislikes.The most popular method is tests and surveys, both in the lead and after a product is introduced. Telephone surveys are very common, but they take several thousand calls to get a substantial chassis of responses to be given with. Along with those, written questionnaires and samples, either handed out in stores or sent by mail, are effective tests to see if consumers like a product or not. The reactions to the samples, results of questionnaires, and number of participants are all recorded as The effects of 3 a part of the researching process to come up with effective ads. each of this data collected also has other purposes, such as information on warranties and which groups to target for certain products. Companies also check whether the ads are being tillable by means of comparing the money made and number of sales during periods of advertising to those during a time of no advertising. Some companies even allow average consumers to pre view a commercial to get a response. As a result, companies learn what consumers want before wasting money on useless ads. A well-known advertising strategy is making consumers feel insecure and creating fears that can be overcome by buying.Advertising reveals the latest fashions and the new popular novelties on the market. It exhibits perfect individuals wearing the new styles and looking good. Consumers observe this perfection and envy it. Therefore, they go out and buy in hopes of reaching perfection. Furthermore, being an accepted ingredient of society has become very important to most individuals. For instance, the presence of body odor on individuals makes them an outcast in society. Advertisers use this knowledge to their advantage by developing ads that show a person using deodorant and being recognized as popular. Fear also works into the whole advertising process. out-of-pocket to the fear by consumers that they will not fit in, they pay close attention to the new ads for the new looks, which gives advertisers more drive to make their ads portray the grand person. Advertisers also insure that ads are simply informational, but many disagree and believe that they are definitely persuasive. According to Douglas Kellner, a professor of philosophy, as other(a) as the 1920s, advertising critics show that ads began to persuade Americans, due to the new invention of the assembly lines and the concept of corporations, that buying material The effects of 4 goods was the thing to do.They attempt convincing people that spending hard-earned dollars on items that could be hand-made was the new accepted behavior that would enhance their lives (Alexander Hanson, 1993). Likewise, critics of the advertising industry argue that it connects products with preferred emotions, such as happiness and popularity. For example, beer commercials often show a man after a hard days work enjoying an ice-cold beer to relax him. They also argue that ads give people the impressi on that products can give them talent. Take athletics, for example.Nike ads are accused of implying that their shoes will give a consumer athletic ability. Michael Jordan is shown in a television commercial dunking a basketball, wearing a new style of Nike shoes. Consequently, kids are going to want the same pair to be like mike (Wolf, 1998, n. p. ). On the other hand, advertising agencies say that they just give the consumers up-to-date information. They show change in their ads because they know that is what consumers want and to fulfill the needs of the general public, change. Thus, persuasive strategies are considered techniques used by advertisers to get consumers to buy.Teenagers have become top consumers in directlys society, so advertisers have focused on getting their business. According to Simmons Market Research Bureau of New York City, teens bought 25% of all movie tickets and 27% of all videos, totaling $6. 6 billion. In 1998, teens spent $1. 5 billion on jeans, almos t twice as much as in 1990, and $3 billion on sneakers, almost four times more than the amount spent in 1997 (Tulley, 1994). Another reason teens are being targeted is the fact that there are many more teens in America today than the past Generation X.The current number is even expected to grow in the next decade, giving advertisers more reason to target them. Winning teens over as customers, today, means possible long-term customers, The effects of 5 which equal big profits. The majority of teens also have part-time jobs or some type of income. With the possibility of the minimum wage raising once again, teens have come to possess a lot of buying power. According to the Teenage Research Unlimited, teenagers spent $140 billion in 1998, which is 14 percent more than in 1997 (Berkowitz Evangelista, 1999).Teens are able to spend their money more freely because they do not have the responsibilities of adults. They even have a greater influence on household spending, as their role in th e spending of their parents money continues to grow. For instance, it is not bizarre for a parent to send their teenager to the grocery store for them, giving them complete control of brand choice. Thus, teenagers are becoming big targets for advertisers due to their ripening consumerism. Why are teenagers such big targets in the advertising industry? The answer is simple They are different.Advertisers view them as a constant ever-changing generation with optimistic outlooks. They want to show individuality by their clothes and possessions, yet fit in with their peers. Their optimism comes from the good rate of job placement after college, the good position of the nations economy, and the very low unemployment rates. Teenagers can basically strive for any career with a good chance of being successful. They like to feel good about themselves, so they buy new materials to produce that feeling. Teens are continuously purchasing new items to keeps up with the changing trends.Therefore , advertisers use their view of teens to create ads. With this in mind, advertisers devise specific ads, using a variety of tactics, to appeal to these changing teens. Although marketers each have their own unique techniques, they all use original, flashy, and funny ads to reach the teenage audience. They make posters with college age students that create a fun and happy flesh. Television commercials include music with The effects of 6 good beats and bizarre images because that is what gets the attention of teens.For example, the Gaps swing dancing commercials were a big success among teens. They bought their clothes and accessories from the Gap because they could relate to it. That is one reason Gap is ranked as the number one casual clothes store among teens. Advertisers use celebrities to endorse products because teens admire and look up to them. Since teens are still trying to find themselves, advertisers try to create ads and brands that will survive past the finding years of teenagers, so they will have them as succeeding(a) customers. Due to the change in todays teens, advertisers target them much more.Another controversial subject with advertising is that fact that teenage smoking is on the rise. According to TIPS (Tobacco Information and Prevention Source), at least 6,000 people try a cigarette for the first time each day, all of which are under eighteen years old. There are at least 4. 5 million smoking adolescents in the United States. From 1988 to 1996, the number of adolescents, ages twelve to seventeen, who are unremarkable smokers, has increased by 73 percent (http//www. cdc. gov/tobacco/initfact. htm). Teenage smoking has obviously increased in the United States.As a result, tobacco advertisements are being blamed for the increase use of tobacco by teenagers. Many advertising critics argue that tobacco ads do indeed influence and contribute to the number of teenage smokers. Most teens, however, disagree and believe that their peers are the n umber one factor in their decision to smoke. Since image is very important to teens, they evaluate what image their smoking friends portray. If they want that image too, they may also take up the habit of smoking. A teens attitude towards cigarettes is a considering factor, ranking higher up advertising that leads to teen smoking.It is obvious that if one has a negative attitude The effects of 7 towards cigarettes, he or she will be less smoke. However, if individuals openly accept cigarettes, they may end up as a smoker. Also, those around cigarettes on a daily basis are more likely to be persuaded to smoke than individuals who are not around cigarettes. In the opinions of teens, tobacco ads do not play a big role in their decision to smoke. Advertisers use a variety of tactics to target particular groups, such as teens, to market their product. There are many views on advertising.Despite the many opinions that advertising is manipulative, a waste of money that could go towards ot her issues, and a bad influence on human beings, there is no true way of proving it has a bad effect on people. It is simply intended to reveal the benefits of products that consumers want. It is vital to many businesses, as some would be unable to survive without a way of making their products known. Although advertising is accused of influencing consumers to buy things they do not need, they have the choice to buy. It is up to the consumer to make wise choices and develop shopping skills that are intelligent.